With Atlanta being the 9th largest media market in the US – and home to many of bureaus of major national news outlets like CNN, this was a big chance for Milo's Kitchen to shine on a world stage.
PR Hacker specifically wanted to target morning reporters that anchor the top national shows, so we tested and optimized the delivery of our stories. Each morning around the tour stop, reporters received pitches at 5:30am. Why? Because our tests had found that it was at this time when producers and reporters were most likely to open up our emails.
As a result, the wonderful treat truck was visited by national outlets like The Weather Channel, HLN and CNN online. Other media to cover the event locally included the Atlanta Journal Constitution, Access Atlanta, and NBC 26 Today, and many others.