Little Rock Arkansas, Fayetteville, and Bentonville got their very own doggie selfies when the Milo’s Kitchen Treat Truck made a tour stop in these cities.

To make a big impact in smaller markets, PR Hacker personalizes and localizes at massive scale. In this case, the pitches aimed at these three cities were tailored to position the truck as a hot spot that was taking the city by storm — a not-to-be-missed fun event for the entire family. The pitch was also sent to neighboring media markets to encourage “fun” coverage of a nearby event.

Media placements included KTHV-TV, KARK-TV, KFTA-TV (NBC), and KHOG (ABC) in Fort Smith.

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