Gatorade - Be Like Mike (1992)
Why We Love Be Like Mike
A. Everyone wants to Be Like Mike
Michael Jordan has an untouchable legacy—he’s the greatest basketball player of all time. This campaign was crafted around one undeniable truth: everyone wants to be like him. This truth resonated with sports fans around the world, making the campaign go viral regardless of market segment.
B. It was catchy
C. Michael is transparent
What We Can Learn From Be Like Mike
1. Stay open to new ideas
2. Learn how to adapt
3. Leverage celebrities—strategically
Gatorade honors 25th anniversary
Gatorade and Air Jordan collaborate to honor the 25th anniversary of the commercial, releasing the "Be Like Mike" collection seen around the world today.
Campaign gets digitally remastered
Celebrating their first athlete spokesperson, Gatorade re-airs a digitally remastered version of the iconic ad during the NBA's All Star Weekend.
Ad executive Bernie Piztel brings Jordan's dunks to the world stage with Gatorade's first commercial.