By Ben Kaplan
Founder + CEO, PR Hacker
1. Identify your best early-stage supporters
2. Build an instant critical mass
3. Change the conversation
About Ben Kaplan
Ben Kaplan is a best-selling author, popular speaker, and CEO of PR Hacker — the world's fastest growing viral marketing firm. He has been featured on more than 5,000 TV and radio shows including appearances on Oprah, Good Morning America, CNN, Fox News, CNBC, NPR, and the BBC.