Blog Archive - PR Hacker

What “Making Out in Public” Can Teach Us About Creating News

Every start-up can develop strategic context, brainstorm creative story ideas, and use data-driven methods to get major media traction.

The Secret of Leaner and Meaner PR

How rethinking the press release and utilizing the power of story ideas helps you spread your message to journalists and beyond.

Thanksgiving + Del Monte = The Green Bean Index

PR Hacker created the Del Monte 'Green Bean Index' to help generate news for the nation's largest supplier of canned green beans.

NY Times + Morris the Cat

PR Hacker has been hard at work with the popular 9Lives brand and its new trend-setting campaign to "reboot" the iconic 'Morris the Cat' character as if he were a Hollywood franchise.

Infographic Asks Cat Parents About Their Kitties’ Purr-ly Whites

To help celebrate National Pet Wellness Month in October, PR Hacker conducted the 'Purr-ly Whites' National Pet Wellness Survey on behalf of our client, Meow Mix.

Pup-peroni on Meredith Vieira

PR Hacker turns one celebrity mention into two after Meredith Viera mentioned she loved our client Pup-peroni.

Will Debate #2 Save Trump on Social Media?

PR Hacker shares its analysis of voter sentiment online following the second presidential debate.

Building on New York's massively popular local food truck trend, PRH and Big Heart Pet Brands worked with Milo's Kitchen brand dog treats to launch the city's first mobile food experience for dogs and their pet parents.

PR Hacker Answers Your Product Launch Questions

PR Hacker CEO Ben Kaplan spent some time with KDOW's Kym McNicholas, participating in her weekly conversation on innovation. Ben fielded calls from a variety of people on "how to hack PR."

Trump is ‘More Entertaining’ Than Hillary

We harnessed the power of flash polling to survey 1,000 Americans immediately after the debate about each candidate's likability, tone, and message resonance.

Americans Celebrate National Drink Beer Day

We surveyed 2,000 Americans about their top drink to enjoy with friends at a bar or other social venue. Find out what Americans prefer to drink while out with friends, plus which states love beer the most.

Cheesy Stats for National Cheeseburger Day

We surveyed 2,000 Americans about their cheese preferences as related to cheeseburgers. The results are in and they are "grater" than you ever imagined.

Budweiser Study: Beer Drinkers Get Chatted Up More

A beloved brand conducts a national survey to find out what your drink says about you.

San Diego Says ‘Bon Appétit’

The Milo’s Kitchen treat truck headed to San Diego to promote their special treats to local water-loving surf-doggies and their totally awesome families.

Little Rock Goes to the Dogs

Little Rock Arkansas, Fayetteville, and Bentonville got their very own doggie selfies when the Milo’s Kitchen Treat Truck made a tour stop in these cities.

Puppy Love at Ohio’s Wag Fest

The Milo's Kitchen Treat Truck — and a doggie selfie station — were much-loved additions to the Wag Fest festivities.

Atlanta Welcomes the Treat Truck

With Atlanta being the 9th largest media market in the US – and home to many of bureaus of major national news outlets like CNN, Milo's Kitchen takes its chance to shine on a world stage.