Secrets of My Inbox: VentureBeat’s Dylan Tweney
Runtime: 22 minutes, 31 seconds As part of our PR Hacker Labs podcast, we’ve created a new series called Secrets of My Inbox. In this special series, we interview top editors, producers, journalists, reporters, bloggers, and on-air talent—going behind-the-scenes to …
Here at PR Hacker, we like to pose serious questions: Have you ever made out in public? Was your makeout session featured on the evening news? If not, consider the photo above. What’s going on here? And why must every …
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What’s the biggest problem in public relations right now? The press release. But isn’t there a better way? Welcome to the wonderful world of “story ideas.” Think about everything you know about public relations, publicity, and social media. Ok, now …
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Do you love the green bean casserole as much as your neighbor? How about as much as your entire state? PR Hacker created the Del Monte ‘Green Bean Index’ to help generate news for the nation’s largest supplier of canned …
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What do you get when you give wearable technology to a charmingly choosy orange tabby cat? A whole lot of fun and adventure. PR Hacker has been hard at work with the popular 9Lives brand and its new trend-setting campaign …
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To help celebrate National Pet Wellness Month in October, PR Hacker conducted the ‘Purr-ly Whites’ National Pet Wellness Survey on behalf of our client, Meow Mix. To conduct the survey, we asked 500 cat parents about their kitties’ dental health …
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A few weeks back, we noticed that Meredith Vieira had been on the Tonight Show With Jimmy Fallon — and had actually mentioned during the segment hat her dog, Jasper, loves Pup-peroni. Vieira, of course, had just launched the third …
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At PR Hacker, we track all things viral and last night’s 2nd presidential debate was no exception. With Trump’s video scandal dominating the viral chatter, we spent the weekend analyzing the overall volume and sentiment on Facebook, Twitter, and other …
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Building on New York’s massively popular local food truck trend, PRH and Big Heart Pet Brands worked with Milo’s Kitchen brand dog treats to launch the city’s first mobile food experience for dogs and their pet parents. With stops at …
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CEO Ben Kaplan spent some time with KDOW’s Kym McNicholas this afternoon, participating in her weekly conversation on innovation. Ben fielded calls from a variety of people on “how to hack PR.” He touched on numerous topics, including: “Me-First” PR…
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With Trump and Hillary finally battling it out in the first presidential debate of 2016 on September 26, PR Hacker conducted a post-presidential debate flash poll on behalf of our client, Pollfish.Voters agree—Trump is the more entertaining candidate While …
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It’s time to break out your frosty mugs! To help celebrate National Drink Beer Day on September 28, PR Hacker conducted the Budweiser ‘Beer With Your Buds’ National Survey on behalf of our client, Anheuser-Busch. To conduct the study, we …
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Here’s a quirky stat for you: Did you know that people in the Northeast enjoy American cheese on their burgers more than any other region in the U.S.? To conduct the study, we surveyed 2,000 Americans about their cheese preferences …
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Three people walk up to a bar. The first orders wine, the second orders a gin & tonic, and the third orders domestic beer. Which person, do you think, has the most interesting conversations that night? To help answer this …
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After a lovely drive along PCH, the Milo’s Kitchen treat truck headed to San Diego, to promote their special treats to local water-loving surf-doggies and their totally awesome families. San Diego is also a major college town, and many students …
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Little Rock Arkansas, Fayetteville, and Bentonville got their very own doggie selfies when the Milo’s Kitchen Treat Truck made a tour stop in these cities. To make a big impact in smaller markets, PR Hacker personalizes and localizes at massive …
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Wag Fest is the perfect daytime adventure and dog-friendly festival in Ohio. The festival includes doggie demos, tail-wagging competitions, and more, so the Treat Truck was a much loved addition to the day’s events. In Ohio, reporters responded especially well …
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With Atlanta being the 9th largest media market in the US – and home to many of bureaus of major national news outlets like CNN, this was a big chance for Milo’s Kitchen to shine on a world stage. PR …
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LA has its Hollywood palm trees and gorgeous beaches, making it one of the coolest and truly funnest cities for pets. With the incredibly popular food truck love – especially in cities like Venice Beach, Downtown LA and Silver Lake …
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SF’s Food Trucks Have Gone to the Dogs… Seriously! Us Bay Area locals know and love the ‘Off the Grid’ food truck festival, so why not something for the doggies of the Golden City? San Francisco-based Milo’s Kitchen (Big Heart …
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Throughout this campaign we’ve used a “world’s first” pitch to enhancing the newsworthiness of the Milo’s Kitchen Doggy Food Truck. This week, Milo’s Kitchen hit Greenville and Charlotte, with their moveable, roving feast for Rover. Though the weather wasn’t the …
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The Motor City was next in the Milo’s Kitchen Treat itinerary, as the food truck team headed to Detroit dog parks. Detroit’s business press is extensive, and so it was a great way to engage more media verticals, by creating …
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