Dallas Branding Agency
Branding was hard enough when companies just had to compete in their home town. In the digital age, companies have to compete with every business with a website. So, how do you rise above the noise? We've built our marketing agency by helping our clients do just that.
At PR Hacker Dallas, we understand branding is about more than pretty colors and fonts — it's about story. Before hopping into the brand development phase, we sit down with your top team and determine exactly what makes your company special. Then we take these pride-points and distill them into a set of simple, consistent brand elements: from video ads, to blog posts, logos, and more.
Our Dallas design agency philosophy
Most Dallas creative agencies start with the nitty gritty of logo design, and then work backwards to superimpose their work onto your company.
At PR Hacker, we do it the other way round — employing an "Outside > In" strategy that puts research and strategy first, specifics second.
- Reality Check: First we research the market to find what's working, and what pitfalls to avoid
- Audience: Next we reach out directly to your customers to find what's driving their purchasing decisions
- Promise: Then we review the promise your brand is making to these customers, and what side-by-side promises your competitors are making
- Brand Story: Finally we figure out the way your brand story is already being shared, and figure out ways we can alter tone, image, and promotion to hit the right notes
Our creative design and branding process
Good branding is consistent yet surprising. Folks don't want something they've seen a thousand times before, but they also need to know what they're looking at.
At PR Hacker Dallas we figure out what makes your company unique, and then hand things over to our team of designers, who bring your company to life in a three-step process:
- Visualization: We define the images — from smiling faces to rolling pastures — that underpin the visual landscape you play in.
- Identity Mapping: We explore color schemes, font families, and iconography that accurately reflect your personality.
- Logo Design: Finally, we create a unique symbol that captures the essence of what makes you... you. We also make sure to design different versions for different uses (dark versions, light versions, versions for printing, etc.).
Once the looks are done, we move on to voice — the tone and personality that your audience will come to know and love.
Uptown Dallas is one of the most pedestrian-friendly neighborhoods in all of Texas, and it's home to some of the most innovative and successful companies in the world. That's great for inspiration, but also means your company has plenty of competition. If you’re looking for a national branding agency with a local presence to help your company stand out from the crowd, look no further than PR Hacker Dallas.