We capture interest.
We start early, before your campaign begins, by asking bloggers and reporters to review or check out your product beforehand. This way, when your project goes live, you have great media attention from the get-go. We also target media that will be sure to cover your product — and stay away from those that will need product in their hands to write about you and that are thus ineffective.
A great story idea informs, entertains, & empowers while creating a sales funnel direct to your product.
We showcase creators.
When you have a product that doesn't exist yet, telling your story is essential. We work with brands and startups to develop project pages that explain their products. The most effective tool in our arsenal is our in-house video production team who know how to hit all the buttons to activate emotions and inspire action.
We create waves.
During the campaign, we continue to pitch story ideas and collect more placements so that you establish more social proof. This is done through multiple waves of outreach to media. This will keep your product in the news more consistently — as opposed to an initial explosion of buzz, and then a drop off.