We launch companies.
Lots of things make sense when you sit down and study them, but when you're competing for attention in the 24/7 news cycle, how do you communicate your ideas to cut through the noise? We work with our tech clients to simplify and streamline ideas to make them instantly understandable and compelling. Our goal is for someone — say, a writer at TechCrunch — to hear it once and be able to explain it someone else instantly.
We create trends.
When we relate your company to current events and other companies, we generate interest and impact that goes beyond one story. Our GOLIATH Blueprint leverages iconic companies to add ourself to the trending conversation, while BOLDASK poses a bold question to reposition our brand in a surprising way.
We trigger action.
Products have benefits, but to make people want to act, we work to tell a story. For instance, with our HEROJOURNEY Blueprint, we take a product and make it compelling by telling the inspiring stories of our founders and leaders. And with our BATTLEFIELD Blueprint, we infuse our industry with drama by framing it as a battle filled with competition and intrigue.