We love numbers.
We are working a the speed of breaking news, and with our in-house analytics team, we have become experts at looking at a spreadsheet and pulling out the numbers that tell a story — and connect to an audience. Our GEORANKING blueprint compares city and state-level data to generate local news at a national scale, and our BIGNUMBER blueprint calls out a number so big that journalists — and consumers — can't help but click.
We simplify jargon.
Financial services isn't just about numbers, it's about people. We use multi-channel storytelling to tell the story behind the tools and share your company's values, voice and vision. Our multimedia team creates launch videos and B-roll to evoke mood tap into emotion, while our PR blueprints, including the HEROJOURNEY blueprint, tell the stories behind our companies.
We understand money.
We utilize the calendar to activate time-based triggers drive action on consumer side. Notable triggers for financial services companies include New Year's, holiday gift buying, back to school, and the beginning and end of the fiscal year.