Charlotte Experiential Marketing
"When someone is tired of Charlotte, they're tired of life; for there is in Charlotte all that life can afford."
OK, so that may not be the exact quote, but it's true! Charlotte is a city jam packed with experiences — it's these events, parties, galas, and concerts that inspire our Charlotte experiential marketing department on a daily basis.
We know small startups have different budgets than multinational CPGs. Luckily we know to engineer experiences at every scale — from city-wide music industry conferences to man-on-the-street viral stunts.
Our experiential marketing philosophy
Unlike other marketing agencies, we got our start as a data-driven public relations agency. We learned early on how to use the language of our audience, and which emotional triggers will cause events to be shared. The key to great experiential marketing is putting yourself in the attendee's shoes. Who wants to attend a commercial disguised as a party? Or a seminar that's really just one long promotion?
PR Hacker knows to meet Charlotteans' high standards we have to put delight front and center — while always laddering the experience we create back into your company's objectives. That means your customers will be raving about the party the next day, and you'll be raving about us to your boss.
Of course, just because we create visionary events doesn't mean we ignore the little stuff. If it rains we'll have a plan b lined up — and we know having the doors open on time is just as important as picking the right event hashtag.
Our experiential marketing process
Our job at PR Hacker begins long before the doors open, and ends long after they close. We work with local media outlets — like the Charlotte Observer, Fox 46, and WSOC — to build buzz for your big night weeks in advance. Then after the fact we promote all the great photos and videos we took on the proper social channels, continually measuring and optimizing our campaigns.
Our experiential marketing office is located a stone's throw from the Charlotte Convention Center — where some of Charlotte's biggest events happen. Our surroundings are continually inspiring new and creative ways to put on unforgettable events for your customers. So if you're looking for a local agency with national reach, drop us a line!