Leading Charlotte Media Planning Agency
PR Hacker helps our Chicago-based clients find which media platforms are best suited to their brand, goals, and budget—ensuring every marketing dollar spent achieves maximum ROI. We're experienced working across television, press, radio, and new media.
Our media planning philosophy
A. People focused
Working with statistics all day it's easy to start thinking of people as numbers—when, of course, every customer is unique. We build audiences less around lazy demographic tags, and more around psychological personas that accurately account for buyers' wants and anxieties.
B. Data driven
Although our mindset is human focused, our methodology is 1000% data-driven. We derive strategies from past experience and hard quantitative reasoning: either by looking at the success of parallel campaigns, or through running sets of small experiments to test our hypotheses.
C. Brand aware
Every time you reach a potential customer you have the opportunity to brand yourself, though few companies capitalize. Branding needs to be part and parcel of media planning, and we make sure the media mix we assemble accurately reflects your brand values and demographics.
Our Charlotte location
Our PR Hacker Charlotte office is located right in Stonewall Station, easily accessible by public transport. After work, it's a skip and a hop for us to head over to the Mint Museum or Charlotte Convention Center. All this buzz keeps us motivated to help our clients build out the best media campaigns possible.
Let's create amazing together