Challenge
Pollfish, a startup mobile survey company, wanted stay top of mind throughout the year while also driving sign-ups on its platform. With no upcoming product launches and little-to-no market for stories about survey tools, Pollfish asked PR Hacker to come up with out-of-the-box ways to increase its sales, drive up its market share against famous competitors, and make its tool a household name.
Solution
PR Hacker realized Pollfish had the invaluable capability to run flash surveys in two hours or less—meaning it could react to any trending news almost instantly. That meant we could offer reporters data to augment their story in a day or less—practically guaranteeing Pollfish’s inclusion in viral stories around the world.
So we began a Rapid Data Response project, running flash surveys on diverse topics ranging from Trump’s shocking presidential victory to American opinions on the Oscars. In the run-up to the 2016 U.S. presidential election, we utilized Pollfish’s international, multilingual polling capabilities to run surveys in 7 countries that asked, “If you could vote in the U.S. presidential election, who would you vote for?” The result? Viral top tier news coverage all over the world.
Not only did Pollfish secure 250 media placements—it also doubled sales in 6 months
