Boston Influencer Marketing
Boston is jam packed with influencers: from world-renowned scientists to iconic ballplayers. As a leading influencer marketing agency, PR Hacker Boston understands just who to put you in touch with — connecting big personalities with exciting brands. We've worked with everyone from scrappy start-ups in Kendall to CPG giants downtown, helping them spread the right message with the right voices.
Our influencer agency philosophy
PR Hacker Boston doesn't just facilitate transactions — we create relationships. Our influencers are part of the PR Hacker family: we understand their values, they understand ours.
All that's left is to understand yours.
We work with your top team to truly understand what makes your brand special, and what story you want to convey. Then we crack open our thousands influencer rolodex and find a personality that shares your worldview. When conducting the search, we look beyond basic follower numbers. That's because we understand up-and-coming influencers have more dedicated fanbases than celebrities that just get followed to get followed.
Our influencer marketing process
A key component to our influencer marketing services is to always match message to medium. We source influencers across multiple social media channels, including Instagram, Twitter, Facebook, and the Blogosphere. Then we hand them only content that will perform well on their specific channel. The type of videos that do well on Facebook would flop on Twitter.
When choosing our social superstars we look at numbers, yes — followers and reach — but also at authenticity, integrity, and values. Before any influencer talks about your product, we make sure they try it, like it, and fully understand it. That's why our influencer marketing program is so effective at communicating your unique selling points — and how we avoid falling into gimmick, or annoying promotion.
Boston is a small city that's home to some huge name universities, bands, and sports teams. That means there are plenty of influencers knocking around — and from our office right next to South Station, we meet plenty. If you're looking for an influencer marketing firm that will match your product to the right personality, look no further than PR Hacker Boston.