Social Media Marketing Portland
Our Portland marketing agency office provides a full spectrum of social media services—content creation, community management, and social growth.
Additionally, we work across all the major platforms, like Facebook, Snapchat, Instagram, Twitter, and Pinterest. We specialize in social media for both B2B and B2C businesses of all sizes—and we have a working knowledge of how to engage each different audience segment. We've run social media channels across verticals, from filming a viral beauty video in our in-house studio to formulating the perfect call to action for a tech startup.
Our social media marketing philosophy
While some digital marketing agencies think virality is a fluke, we consistently engineer and predict it with our multichannel storytelling method.
This involves conveying our key brand messages over time—using storytelling elements like story arcs, dramatic tension and character development to keep our followers engaged across multiple social media channels.
Storytelling is extremely creative, but we also approach it scientifically—A/B testing calls to actions or targeting difference audiences to see if we can activate different emotions. Finally, we work to hack growth every day, so we can get the most bang for our social media buck.
Our social marketing process
As we know from our digital public relations department, News moves fast in Portland, so we work to produce content at blazing speed.
Unlike other Portland media companies, before we produce our first piece of content, we take a deep dive into each of your social channels. Then, we present you with an editorial calendar full of content infused with viral triggers.
These triggers help activate emotion and compel sharing—and you'll have your first piece of editorial content in a couple days. Over the coming weeks, our creatives will work to tailor different types of content to different audiences—whether they're casual consumers or B2B experts.
Located in the heart of Portland's Pearl District, one of Portland's most creative communities, means we're surrounded by influencers that create beautiful content daily. Since we're in such a thriving business district—surrounded by tech giants like Airbnb and Survey Monkey as well as growing startups—we have a healthy network of B2B influencers. But we're also connected to thousands of consumer influencers (they regularly post to Instagram at the iconic locations near our office like Powell's City of Books and Voodoo Doughnut).