Washington DC Experiential Marketing
Good experiential marketing rests on two things: giving your client results, and showing your audience a good time.
At PR Hacker DC we know how to accomplish both—with a long track record of meaningful, memorable, and meticulously planned events. We've put on everything from million dollar music industry conferences to viral pop-ups. Drop us a line, and we'll figure out how to craft an experience that will have customers raving long after they've cut off the wristband.
Our experiential marketing philosophy
Other brands arrange live advertisements and call them events. At PR Hacker we prioritize audience delight, asking ourselves before every campaign "what experience would have me bragging to my friends the next day?" To this end, we engage every one of our attendees' senses: from the sight of a man-on-the-street viral stunt, to the sound of a thumping outdoor concert, or the taste of a pop-up wine tasting.
Of course, pulling off any innovative event requires meticulous planning, attention to detail, and an awareness of contingencies. Raining? We've got the marquees ready. Breaking news? We can edit your speech. Last-minute issue with the talent? We already hired a back-up.
Our experiential marketing process
Unlike other DC marketing agencies, we started as a digital public relations firm, so we understand the before and after of experiential marketing. We're hard at work weeks before the doors open, building buzz on social, local, and national media. When the big day arrives, we are running real-time streams of the festivities, curating customer posts, and getting the highlights on film. Then after the fact we promote all the great content we captured—from photos to video, podcast recordings and speech transcripts, repurposed into blog posts.
Sound expensive? Actually, we use a crack in-house staff instead of expensive outsourced labor. PR Hacker's team boasts expert experiential marketers, writers, data wranglers, videographers, and graphic designers—making sure your events look and sound as good as possible.
Washington DC location
D.C. is a city of unforgettable experiences and influential events. Our clients span the gamut of Washington, D.C. organizations, including foundations, NGOs, and think tanks—and the events we put on are just as diverse. So if you’re looking for a national experiential agency with a local presence to help you with your experiential marketing needs, look no further than PR Hacker Washington, D.C.