Leading Detroit Media Planning & Buying Agency
Detroit is in a period of rebirth—your media strategy should be too.
PR Hacker helps our clients find their right audience, their right brand, and their right platforms—all while measuring ROI to the T, and improving our media campaigns as new data comes in.
Our media planning philosophy
A. We understand people
When working with statistics all day its easy to start thinking of people as numbers. In reality every person is a complex mixture of characteristics and motivations, which often fall outside of the neat categories we ascribe. We build audiences less around meaningless tags, and more around personas that capture their wants and anxieties.
B. We wrangle data
But though our mindset is human focused, our methodology is all data based. We only suggest strategies with firm quantitative foundations: either by looking at the success of parallel campaigns, or through running a set of small experiments to test our hypotheses.
C. We develop brand
Every time you reach a potential customer you have the opportunity to brand yourself, though few companies capitalize. We make sure the messages you put out match your company's values, and build a positive "gut feeling" in your customers when they hear your name mentioned.
Our Detroit location
You can find us a skip and a hop from the Q line, right off of Campus Martius Park. So if you’re looking for a national media planning and buying agency with a local presence to help you with your media strategy, look no further than PR Hacker Detroit.
Let's create amazing together