Leading San Diego Media Planning Agency
PR Hacker helps our San Diego-based clients find which media platforms are best suited to their brand, goals, and budget—ensuring every marketing dollar spent achieves maximum ROI. We're experienced working across television, press, radio, and new media.
Our media planning philosophy
A. We get people
Working with statistics all day it's easy to start thinking of people as numbers—when, of course, every customer is unique. We build audiences less around lazy demographic tags, and more around psychological personas that accurately account for buyers' wants and anxieties.
B. We get data
Although our mindset is human focused, our methodology is 1000% data-driven. We derive strategies from past experience and hard quantitative reasoning: either by looking at the success of parallel campaigns, or through running sets of small experiments to test our hypotheses.
C. We get brand
Every time you reach a potential customer you have the opportunity to brand yourself, though few companies capitalize. Branding needs to be part and parcel of media planning, and we make sure the media mix we assemble accurately reflects your brand values and demographics.
Our San Diego location
Our office is located smack-dab in the middle of downtown San Diego, walking distance from the iconic Gaslamp Quarter and Harbor Drive, and a field-goal kick away from the beautiful Pacific ocean. So if you’re looking for an agency with national reach and a local presence, look no further than PR Hacker San Diego.
Let's create amazing together